Privacy Policy

Last updated: June 15, 2025

Modalina operates this store and website, including all associated information, content, features, tools, products, and services, to provide you with a personalized shopping experience (the "Services"). The Modalina store is powered by Shopify technology, allowing us to offer our Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit or use our Services, make purchases through them, or communicate with us in other ways. In the event of any conflict between our Terms of Service and this Privacy Policy, the terms of this Privacy Policy will govern the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By accessing or using the Services, you acknowledge that you understand and accept the practices described in this Privacy Policy.

Personal Information We Collect and Process

"Personal information" refers to data that identifies you or can reasonably be linked to you. It does not include anonymized or aggregated data that cannot be reasonably used to identify you. Depending on how you interact with the Services, your place of residence, and applicable law, we may collect and process the following categories of personal information:

  • Contact Data: Full name, address, billing and shipping addresses, phone number, and email address.

  • Financial Data: Credit/debit card numbers, bank account details, payment information, transaction records, and payment confirmations.

  • Account Information: Username, password, security questions, preferences, and settings.

  • Transaction Details: Items viewed, added to cart or wishlist, purchased, returned, exchanged, or canceled, along with previous transaction history.

  • Communications: Any information you provide when communicating with us, such as customer support messages.

  • Device Information: Data about your device, browser, or network connection, including your IP address and other unique identifiers.

  • Usage Information: Interaction with the Services, including browsing behavior and usage patterns.

Sources of Personal Information

We may collect your personal information from the following sources:

  • Directly from you: For example, when you create an account, visit or use our Services, or contact us.

  • Automatically via the Services: Including data from your device when using our products or visiting our website, as well as through cookies or similar technologies.

  • From service providers: Who process data on our behalf (e.g., payment processors, fulfillment partners).

  • From our business partners or third parties.

How We Use Personal Information

Depending on how you interact with us and which Services you use, we may use your personal information for the following purposes:

  • To provide, personalize, and improve our Services: Including order fulfillment, payment processing, managing your account, processing returns or exchanges, storing preferences, sending order updates, and recommending products based on past purchases.

  • Marketing and advertising: We may send promotional emails, SMS, or mail, and show you ads (including personalized ads) based on your activity within the Services and across other sites.

  • Security and fraud prevention: To authenticate your identity, secure transactions, detect suspicious activity, and enforce our terms.

  • Customer service and communication: To respond to your inquiries and maintain your business relationship with us.

  • Legal compliance: To meet legal obligations or respond to lawful requests, such as subpoenas or regulatory inquiries.

How We Share Personal Information

In certain circumstances, we may disclose your personal information to third parties, as outlined below:

  • With Shopify: We use Shopify to host and operate our store. They may process your personal information for us and to improve their services.

  • With service providers and contractors: Who perform services on our behalf, including IT support, payment processing, logistics, marketing, customer service, and analytics.

  • With business and marketing partners: Who help us deliver marketing content and advertisements. These partners may use your data according to their own privacy policies.

  • At your request or with your consent: For example, when using social media widgets or requesting shipment updates.

  • With our affiliates or corporate group members.

  • During business transactions: Such as mergers, acquisitions, or bankruptcy proceedings.

  • To comply with legal obligations or protect our rights.

Relationship with Shopify

Our Services are hosted on Shopify, which collects and processes your personal data to operate and improve the platform. Shopify may use your data across its network of merchants and services, including for advanced analytics and personalization tools. In such cases, Shopify is responsible for responding to any requests you make about how your data is used. To learn more about how Shopify handles your personal data and your rights, please visit the Shopify Consumer Privacy Policy. Depending on your location, you can also exercise your data rights via the Shopify Privacy Portal.

Third-Party Sites and Links

Our Services may include links to third-party websites or platforms. We are not responsible for the privacy practices or accuracy of content on external sites. We encourage you to review their privacy and security policies before sharing any personal data. Sharing or posting data publicly, such as on social media, may make it visible to other users and subject to those platforms’ own terms.

Children’s Data

Our Services are not intended for use by minors. We do not knowingly collect personal data from children under the age of majority in their jurisdiction. If you are a parent or guardian and believe your child has provided us with personal data, please contact us using the details below so we can delete it.